한빛출판네트워크

Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in an accessible Harvard Business

Review style with lots of practical examples and strategy tools, the book engages students with an easy-to-understand learning experience to strategic management concepts.

This International Adaptation sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more. Every chapter now includes new questions to help readers test their understanding of the subject. There are also new Mini-Cases and Strategy in Practice vignettes that are contemporary and more relevant to the global scenario.

1 What Is Business Strategy? 

2 Analysis of the External Environment: Opportunities and Threats 

3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 

4 Cost Advantage 

5 Differentiation Advantage 

6 Corporate Strategy 

7 Vertical Integration and Outsourcing 

8 Strategic Alliances 

9 International Strategy 

10 Innovative Strategies That Change the Nature of Competition 

11 Competitive Strategy and Sustainability 

12 Implementing Strategy 

13 Corporate Governance and Ethics 

14 Strategy and Society 

Appendix A Data Sources for Analysis 

Appendix B 20 Valuable Financial Ratios for Strategic Analysis 

Case 1 Walmart Stores: Gaining and Sustaining Competitive Advantage 

Case 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry 

Case 3a ESPN in 2015: Continued Dominance in Sports Television? 

Case 3b ESPN and ESPN+ in 2021: Challenges of Growth 

Case 4 Southwest Airlines: Flying High with Low Costs 

Case 5 Harley-Davidson: Growth Challenges Ahead 

Case 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values 

Case 7 Nike: Sourcing and Strategy in Athletic Footwear 

Case 8 AT&T and Apple: A Strategic Alliance 

Case 9 Competing with Free in Video Communications: Zoom vs the Tech Giants 

Case 10A Tesla Motors: Disrupting the Auto Industry? 

Case 10B Tesla and Panasonic’s Strategic Partnership: By Jeff Dyer and Gordon Scott 

Case 11A Smartphone Wars in 2013 

Case 11B Smartphone Wars in 2021 

Case 12 Lincoln Electric: Aligning for Global Growth 

Case 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals 

Case 14 Safe Water Network: Mastering the Model at Dzemeni 

Case 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election 

Case 16 Uber